| Second, Samsung’s challenge in the international arena is aimed to lift the quality of life in the community to that of the level of advanced countries. A company cannot exist apart from society. As such, merely enhancing the competitiveness of Samsung to an international level will not fulfill its ambition of becoming a leading player. The core of Samsung’s social contribution lies in a virtuous cycle in which the competitiveness of the community helps grow Samsung, which in turn advances humanity.
Third, Samsung’s vision is to create a harmonious society. In this unpredictable modern society, Samsung firmly believes that a ‘win-win’ strategy is essential for achieving sustainable growth. Effective and strategic social contributions based on such a belief will enlighten the future of Samsung and humanity.
Samsung’s efforts to solidify its leading position in the world together with our customers amidst changes and competitiveness will continue through social contributions.
Thank you.
March, 2003
Kun Hee Lee
Chairman of Samsung Group |
